Customer reviews are an integral part of your HVAC business’s success for a multitude of reasons, topping that list is reaching search engine optimization goals.
In the HVAC industry, the internet is, not only, today’s yellow pages but also the friend or neighbor you ask for a recommendation.
HVAC customer reviews are centric to your business as well as your SEO rankings.
Here are some stats to back up these assertions:
- 93% of consumers say that online reviews impact their decisions.
- A 3.3-star average is the minimum rating most consumers say they will consider working with.
- 82% of consumers say that the content (not just the star rating) influences the decisions they make related to choosing a product or service.
Now that we’ve covered the impact your HVAC customer reviews can have on your business’s bottom line, let’s take a deep dive into how it can help you search engine optimization KPIs.
Additionally, according to SeoMOZ and many other SEO authorities, online reviews are estimated to make up approximately ten percent how Google and other search engines’ algorithms rank search results. What does this mean?
Your HVAC customer review acquisition strategy should be a significant portion of your overall HVAC marketing, for sure!
How To Get More Shining Customer Reviews For Your HVAC Business:
#1: Define what review sites your HVAC customers are frequenting.
While sites like Travelocity are a fantastic source of reviews for travelers, your HVAC customers are most likely not starting their online search for a heating and cooling service provider there.
Do some research to understand where your competitor’s HVAC customer reviews are being posted and where you would like to see your online reviews show up.
You may find sources like Angie’s List, the Better Business Bureau or even Consumer Reports are on your list but don’t forget to check out regional sites like your local Chamber of Commerce as well.
#2: Get familiar with the review policies of those sites.
Each site has a stated policy on how it will handle your HVAC customer reviews.
This is an important step because some sites (such as Yelp) prohibit asking for reviews while others do not.
Additionally, it’s important to understand what happens when a negative customer review is posted.
#3: Roll out an internal push for reviews.
Now that you’ve defined your target HVAC customer review platforms, it’s time to roll out an internal plan.
Obviously, your customer service reps and service technicians will be your first line of interaction with your customers.
Creating an incentive for them to get customer reviews is one way to encourage your team to go the extra mile as well as rewarding the company as a whole for increasing the number of reviews (or raising the average star rating).
Shopify reports show that 77% of consumers will leave a review if asked; so all you have to do is, well, ask!
#4: Don’t forget about online channels.
Email campaigns or website pop-ups asking your HVAC customers to leave your company a review are easy and cost-effective ways to increase your review arsenal.
Just a simple reminder is sometimes all it takes and the experience is seamless when all your customer has to do is “click here” to leave that shining testimonial.
Your happy customers will do your best HVAC marketing, and the beautiful thing is they do it for free!
Implementing a company-wide customer review acquisition strategy is time (and money) well-spent for your company.
Your HVAC marketing will shred its search engine optimization goals.
Your brand equity will skyrocket, and your referral business will have the phones ringing off the hook.
Don’t miss the opportunity to capitalize on the excellent HVAC service you provide to your customers. Get them singing your praises – ASAP!